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Security
and Company Culture
The
tragic events of September 11 and subsequent anthrax attacks forever
changed the
landscape
of security in our country.
Before
September 11, we thought of ourselves as invincible. Now, we recognize our
vulnerability.
Our nation has scrambled to create an Office of Homeland Security, called
upon
our National Guard to provide support, increased the visibility and
budgets of law
enforcement
agencies across the country and devoted resources to developing medical
remedies
for diseases thought to be extinct.
Corporations,
too, have joined the race to develop disaster plans, increase security
technology,
add security personnel, develop policies and rethink their allocation of
resources.
These "quick fix" strategies have cost billions of dollars.
Despite the
phenomenal
increase in the cost of safety and security, industry reports say the
general
public
(and employees in particular) does not feel any safer. Why hasn't the
increase
translated
into a greater sense of security?
The
answer, simple as it is, has been overlooked for decades in all but the
largest of
corporations.
In order for security to be successful, it has to be a cost-effective
function
that
is woven into the fabric or culture of the corporation.
The
first element, cost, is easily defined but challenging nonetheless.
Companies allocate
financial
resources based on return-on-investment (ROI). A declining economy prior
to
September
11, along with the catastrophic events of that day, has focused more
attention
than
usual on ROI issues.
ROI
utilizes a set of varying metrics to measure success. The measure of
success in
security
is "nothingness." (Nothing happened yesterday, nothing is
happening today and,
hopefully,
nothing will happen tomorrow.) Corporate leaders do not as easily embrace
this
"nothingness" concept, widely accepted by security professionals.
It is critically
important
for senior management to become more aware of, and comfortable with, this
metric.
To
be effective, security requires a budget equal to, or slightly greater
than, the level of
threat
faced by the organization. Depending on the industry, that number can be
significant.
Companies have to resign themselves to the fact that security comes at a
price.
Negligent security, however, comes at a much higher price.
Research
indicates that the average out-of-court settlement for a negligent
security case is
in
excess of $500,000, with the average jury award exceeding $1.5 million.
The insurance
axiom,
"it's not a question of whether you can afford it, it's a question of
whether you can
afford
not to have it," applies to security as well.
At
a time when the future is less predictable than ever before, the question
of whether or
not
an organization can afford security should be a nonnegotiable, easy answer.
Corporations
will spend significant amounts of money on programs and technology
viewed
as being intrinsically tied to the bottom line. Until the time comes when
security
is
viewed in the same regard, companies will continue to expose themselves to
risk by
providing
substandard security programs. However, money alone is not the answer.
Dollars
aside, the real challenge for organizations is to integrate security and
corporate
culture.
To marry the two effectively, leadership must be able to define their
organizational
culture in concrete terms - not by reciting a mission statement or a
pie-inthe-
sky
list of attributes, which may or may not be practiced on a daily basis.
Although
culture
includes many of those elements, it tends to be more oblique and
far-reaching in
its
impact on daily operations.
Every
organization has a culture, whether or not it is purposefully defined.
Culture is the
glue,
or set of unspoken guidelines, that dictates employee behavior, guides the
decisionmaking
process,
influences discipline, supports (or fails to support) customer service and,
ultimately,
impacts the organization's productivity and profitability. It's not found
in any
corporate
document and is rarely discussed in boardrooms, but its impact is felt in
every
interaction,
at every level of the organization, every day.
What,
then, determines corporate culture? Generally, the CEO and the senior
staff of an
organization
define culture. It is based on their personal beliefs, behaviors,
operating
standards
and core ethics. If personal safety, respectful and open communication,
honesty
in
reporting and a belief that every person has value and contributes to the
success of the
organization
are among the leadership's core values, then safety and security may
flourish.
If, on the other hand, the values listed above are not seen as critical to
the
success
of the organization, then safety and security will take a back seat to
programs
more
directly related to the technical and operational side of the business.
Organizations
that have successfully woven safety and security into their culture will
factor
security into every project, every decision and every action at every
level of the
organization.
Without the support of senior management, security is doomed to become a
part-time
program, subject to the "issue of the month" methodology of
management.
What
can an organization do to integrate security into its culture? Adopt the
following
strategies:
= Create the position of Chief Safety
Officer (CSO) and grant that individual access
to
the board of directors.
= Ensure that individuals assigned
responsibility for security will receive adequate
training.
= Make security an agenda item at every
board or senior staff meeting.
= Include articles on safety and security in
corporate newsletters.
= Develop reward incentives for employees
reporting safety and security breaches.
= Sponsor safety and security-related
programs within your community.
= Develop disaster plans capable of
addressing today's unique environment.
= Post signs and information relating to
safety and security throughout the
organization.
= Develop policies addressing safety and
security, and enforce them fairly and
consistently.
Often,
solid security strategies will be objected to on the premise that they
will cost too
much
money. Ironically (as these points demonstrate), successful security costs
more
time
than money.
The
time to integrate security into corporate culture is now. Corporate
leaders have a
choice
to make - they can continue to underestimate the importance of security
and pay
the
price down the line, or they can make a conscious decision to incorporate
security
into
their culture and defend their human resources, capital investments and
intellectual
properties
against the challenges we face in the 21st century.
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